Visualize Strategic Options
See the forest for the trees in your strategy by partnering with Brian Briskey who integrates the best in modern military methodology with proven frameworks in management science to increase revenue and maximize profit
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“Wicked Problems Aren’t Risk, They Are Uncertainty, Not a Threat, But a Hidden Opportunity.”
~Brian Briskey
Which is Your Strategic Dilemma?
Venture with Vision
Change versus Inertia
Cassandra Syndrome impacts the best innovators and visionaries as they struggle to balanc what they want to explain versus what their audiences are able to understand to gain the buy-in needed to bring their ideas to fuition.
Signal versus Noise
Type 1 and Type 2 Errors are the false positives and false negatives that disrupt progress and sour trust, especially when sorting through a variety of sources in dynamic and complext scenarios to correctly filter real signals from the noise.
Build, Buy, Rent, or Partner
The optimal choice along the spectrum from owning to simply using a solution introduces multiple governance and economic tradeoffs at the edge of boundaries where internal value chains and external supply chains intergrate.
Product versus Market
Organic growth from revenue comes from ongoing expansion or development in the direction of products and markets but incurrs drastically more risk and uncertainty when attempting both to reach new opportunities.
Leader versus Follower
Innovation programs burdened with delivering competitive advantage face a series of tradeoffs around whether to be a first mover or fast follower, often forces to choose between open and closed innovation.
Mass versus Niche
Market opportunities hide in the outskirts of existing markets where buyers with unique requirements and edge cases seek novel solutions but may be a distraction from the core if not the bright future of revenue growth.
Unclear Problem Space?
Self-Assess Your Root Cause
Peek Through the Fog of Business
Truly wicked problems aren’t loaded with risk as many assume – “Risk” is the variable probabilty of a negative impact, whereas “Uncertainty” is missing information and ambiguous signals that obscure both negative AND postive impact. So strategist beware of misdiagnosing Uncertainty as Risk and mistreating Hidden Opportunities as Threats.