Name to call your self-assessment (ie: Rita’s strategy factors) * Phone (if you’d like a follow up discussion) Email you want to send the results *

Market Factors?

1) “Market emerging, growing, maturing, or shrinking” (A, b, c, d) * 2) “shifting demand preferences, needs, or requirements” (A, b, c) * 3) “segments trading up/down” (Y/N) * 4) “market saturation” (Y/N) * 5) “market fragmantation” (Y/N) * 6) “Market disruption” (Y/N) * 7) “buyer price sensitivity rising/falling” (Y/N) * 8) “buyer trust sensitivity rising/falling” (Y/N) *

Industry Factors?

9) “industry emerging, growing, maturing, or declining?” (a, b, c, d) * 10) “consolidating (fewer companies)” (Y/N) * 11) “concentrating (oligopolies take market share)” (Y/N) * 12) “democratizing (oligopolies give up market share)” (Y/N) * 13) “disintermediating (breaking value chains)” (Y/N) * 14) “integrating (absorbing value chains)” (Y/N) * 15) “deregulating” (Y/N) * 16) “modernizing” (Y/N) * 17) “localizing (co-locate geographically)” (Y/N) * 18) “globalizing (trans-national expansion)” (Y/N) * 19) “industry disruption” (Y/N) * 20) “industry entry barriers rising/falling” (a, b) * 21) “industry exit barriers rising/falling” (a, b) * 22) “industry rivalry intensity rising/falling” (a, b) * 23) “industry technology intensity rising/falling” (a, b) * 24) “industry regulatory intensity rising/falling” (a, b) * 25) “industry capital intensity rising/falling” (a, b) *

Organizational Factors?

26) “product-market drift (weakening value proposition” (Y, n) * 27) “market disconnet (overreliance on channels)” (y, n) * 28) “ossification (sacred cows in programs and projects” (y, n) * 29) “corporate inertia (stubborn culture against change)” (y, n) * 30) “excessive Risk aversion or tolerance” (a, b) * 31) “market myopia (excessive focus on too few segments” (y, n) * 32) “strategic misalignment” (y, n) * 33) “siloization” (y, n) * 34) “short-termism (short-term gains vs long-term value)” (y, n) * 35) “analysis paralysis” (y, n) * 36) “rent-seeking behavior” (y, n) * 37) “loss of tacit knowledge” (y, n) * 38) “decision-debt (delaying choices longer than useful)” (y, n) * 39) “denialism (self-imposed blindness to avoid costs” (y, n) *

Solution (Product or Service) Factors?

40) “feature creep (featue bloat)” (y, n) * 41) “scope creep (too universal and generic)” (y, n) * 42) “standardizing (across whole product category)” (y, n) * 43) “canibalizing (self-competition within product porfolio)” (y, n) * 44) “commoditization (proliferation of same technology” (y, n) * 45) “obsolescence (new tech significantly outpaces old tech)” (y, n) * 46) “product cadence increasing/decreasing” (a, b) *

Brand Factors?

47) “brand erosion (positive equity value deteriorates)” (y, n) * 48) “brand dilution (overextension weakens associations)” (y, n) * 49) “brand saturation (overcrouded positioning)” (y, n) * 50) “brand tarnish (attachment of negative associations)” (y, n) *

Go-To-Market Factors

51) “threat of direct Competitor retaliation or rivalry” (y, n) * 52) “threat of new entrants” (y, n) * 53) “threat of substitution” (y, n) * 54) “barriers to adoption high/low” (a, b) * 55) “channels nascent, established, or deteriorating” (a, b, c) *

Miscellaneous Factors?

56) other (what other factors drive your context?)